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Source: http://www.carolinahuddle.com/boards/topic/89894-behind-the-scenes-of-a-cam-newton-ncaa-commercial/
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16 hours ago
AP
Andy Fisher, a systems engineer for GE, holds up a century-old light bulb. Note how the light bulbs in your house look pretty similar.
After a century of progress in tech, the light bulb remains the same, perhaps the most enduring of backward technology in use on a large scale.
The federally mandated phase-out of inefficient bulbs has met with intense resistance, from the Tea Party to panicked buyers stockpiling a lifetime of the classic A-Line incandescent, with its "warm" glow.
But beyond paranoid rhetoric is nostalgia: More than one hundred years after Thomas Edison's breakthrough, most consumers still want their light bulbs in the traditional pear shape. But creating an efficient light bulb in the traditional shape -- and that gives off that same warm light consumers have become accustomed to -- is proving tough for manufacturers.
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The pear shape no longer represents a vital production but is still what many people want to see on store shelves.
"Lighting is an art and a science. The appearance of fixtures and bulbs becomes part of our culture, and when you try to change culture, you better have a strong reason to do so," said Terry McGowan, a former manager of the lighting division at?GE who now serves as director of engineering for the American Lighting Association.
The light bulb of old, McGowan said, was significant because you could ?bounce it on the floor and it will not break.
?It will bounce like a ball.?
The classic form also houses several tricky engineering problems (the need for a heat sink and lighting quality that recreates the diffuse, "warm" light to which homes lit by incandescent bulbs have become accustomed). Companies are still working on design and engineering solutions to these challenges within an LED frame.
How to make an appealing LED light has divided manufacturers. The competition is a once-in-an-era opportunity, as LED bulbs can provide up to 25,000 hours of residential use.
"How we transition to CFL [compact fluorescent] bulbs and LEDs is a billion-dollar question," said Todd Manegold, director of LED lamps at Philips. Billion, literally: There are about 5.6 billion light bulbs in U.S. residential use.
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"Manufacturers are trying to capture these billions of sockets now residing with incandescent bulbs," McGowan said. "And you have to be the size and shape of what's in those sockets. If you don't get that socket now, it won't be available again until who knows when. It's a desperate horse race."
John Stranick, head of GE's North American consumer lighting business, said the classic A-line shape is one that consumers grew up with. Although inefficient, he said, it diffuses heat well and has a nice light quality.
GE's experience with compact flourescents showed that even after the company had worked out start-up time and warmth problems, consumers would reject them based on design.
"Even before we got to LEDs, we had to replicate that iconic shape," Stranick said.
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McGowan of the American Lighting Association said Phillips has been "carefully treading the line between appearance and function" and has managed to make LED lighting interesting, even if it can be argued that won't be the quickest route to mass adoption.
Advanced Lumonics has a museum with two examples of every LED bulb ever made, a kind of Noah's Ark of LED history, including "corncob" and "snowcone" designs. The "scrapped" designs of LEDs' early days also include external "fins" used as an approach to the heat sink issues, and colored phosphor coatings over the bulb exterior as an approach to light diffusion?LEDs by nature emit light in one direction, while a residence typically requires an omni-directional lighting source.
Costigliola said Cree wants to make a bulb with the Edison shape, and that the company's sales data may show that for mass adoption to take place, the standard shape needs to be a big part of the equation.
"The Cree bulb isn't a show-off," he said, compared with a higher-priced Switch "liquid-cooled" bulb, or a Philips' Wi-Fi-enabled Hue bulb or LED lighting fixture?the latter costing several hundred dollars. Though he stressed that price remains king: When Philips lowered the price on its yellow phosphor-coated LED bulbs, a technical solution Philips has since moved away from in newer designs, EarthLED.com saw a bump in orders, able to "move 4,000 a month on Amazon."
McGowan said that it's easy to lose sight of the historical fact that no light source ever invented has completely disappeared.
"The Amish have nothing but kerosene lamps in their living rooms," he said. "The consumer can't be dictated to in lighting, and the faux old-fashioned bulbs with carbon filaments that glow are very popular now. It's appearance lighting, not efficient lighting."
"LEDs won't take over 100 percent of the market. All these technologies will exist, but comfort level will dictate how much adoption there is, and if you make it familiar it accelerates the comfort level," he said.
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The Arizona State Sun Devils are poised for a breakout season in 2013, and there will surely be some freshmen who become household names come year's end.
Last year, D.J. Foster made an immediate impact for ASU as a true freshman.
Foster accounted for over 1,000 all-purpose yards and scored six touchdowns last year. His unique playmaking ability made him an asset even as a freshman.
This year, there are a few young guns looking to make names for themselves just like Foster did.
Look for Cameron Smith, Marcus Ball and Zane Gonzalez to each have an immediate impact on ASU's success in 2013.
?
Cameron Smith
ASU had plenty of problems with its wide receivers last season. Therefore, it was important for head coach Todd Graham to sign some guys who would be able to bolster the talent level of that group.
Smith is one of those guys.
He runs a 4.40 40-yard dash, is 6'0'' and has a good set of hands. His high school coach?Joe McBride says?Smith is a good talent on the field but an even better guy off of it, per the school's official website:
He's a tremendous player who's extremely fast. He's a smart kid with great character who is a great route runner and has great hands. He's a very humble and quiet kid off the field, but on the field he is a fierce competitor and always plays hard
Smith seems to be a perfect fit for Graham's style.
Brad Denny of AZfamily.com asked?Smith what fans should expect from his game in 2013, and in the words of Ricky Bobby, he said he wants to go fast:
Speed for sure. That's what they tell me, at least. I'm really driven to succeed, so that I can help the team out.?I'm not proud of what I've done so far. I have a long ways to go, in my opinion. I just think that I have something I can improve upon.
While he probably won't see extended playing time until later in the year when he knows the system better, Smith is still someone offensive coordinator Mike Norvell can throw out there to stretch the field or possibly run a few times.
His blazing speed makes his a threat anytime he has the ball in his hands.
?
Marcus Ball
OK, maybe Ball won't be able to make an immediate impact for ASU due to his recent injury, but when his shoulder heals expect him to make some big plays on defense.
Ball is a physical safety who can play the pass and run. He played quarterback and safety in high school and signed with ASU as an athlete.?
Ball will be an impact player on defense in 2013. Photo courtesy of: dieharddevil.com
He could really make an impact on both sides of the ball, but it appears likely that after his injury his spot will be with the defense.
Ball is one of those players who has a nose for making plays, and he's shown that in practice.
Graham told AZcentral.com's Doug Haller?he wants Ball on the field saying, ?I?m going to have a hard time not finding a place for him because of his athleticism and what he can do."
There was even talk that Ball would become a starting safety as a true freshman before he went down with his shoulder injury.
Once he's back and healthy, though, expect Ball to be on the field somewhere and to make big plays.
?
Zane Gonzalez
For the past few years, the kicking position has garnered its fair share of hatred and disdain from Sun Devil fans.
Between Thomas Weber and Alex?Garoutte, the Sun Devils have seen wins fall just short or flutter wide.
Gonzalez may be the solution.
Doug Haller writes that while ASU's kicking game was a major concern this offseason, Gonzalez has solidified the position:
Freshman Zane Gonzalez has performed brilliantly on field goals. Through three weeks, special-teams coach Joe Lorig said Gonzalez made 92 percent of his attempts with a long of 49 yards. Last season, the Sun Devils made 65 percent of 23 attempts.?
Gonzalez will be the solution to ASU's kicking issues. Photo courtesy of: thesundevils.com
That's music to any Sun Devils' ears.
Gonzalez made every kick and extra point during his senior year and missed only two kicks his junior year.
Fans should expect Gonzalez to finally provide some quality and stability to ASU's kicking game in 2013.
?
All stats and info, unless otherwise indicated, come from ESPN.com and thesundevils.com.
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As much as the original Star Wars was a revolution in filmmaking that gave birth to the summer blockbuster, it was also responsible for the idea of marketing and merchandising the crap out of a film property. It all started with a hastily-designed line of action figures and toys that collectors are still desperate to snatch up. And if you were young enough to remember a Boba Fett figure that never actually fired rockets, you'll probably love Plastic Galaxy: The Story of Star Wars Toys.
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Still on sale until Aug. 20.
Piranha Games has announced that a customized Jenner mech has raised more than $100,000 for the Canadian Cancer Society.
The mech was made after five-year-old Sarah Parries, who played the game with her father, lost her battle with cancer.
Bryan Ekman, creative director of Piranha Games, said the team thought that "$10,000 would be a number we could all be proud of ... the response from the MechWarrior community and from the games industry at large has been overwhelming."
Sarah's Jenner is still on sale until Aug. 20 for $10.
Source: http://www.411mania.com/games/news/293869
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Updates to Facebook and Facebook Messenger tonight have brought out a new feature and new device support across the apps. First up is the Facebook app itself, which added a new lock screen option in the settings to show a Facebook Home-like lock screen with status updates from your friends without replacing your entire launcher with Home. To enable it, head to the Facebook app and hit the settings, then scroll down to "Use as Lock Screen" and give it a moment to enable.
The update also added official Nexus 4 and Galaxy S4 support for Facebook Home, which users have been using pretty successfully unofficially for a while now. On the Messenger side, the app update added Chat Heads functionality for more devices — presumably on the lower end as the update specifically named the Galaxy Y and HTC Wildfire.
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Source: http://feedproxy.google.com/~r/androidcentral/~3/OhrVYdqwtC8/story01.htm
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